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Building a Brand Asset Library (and Why It Matters)

  • Writer: jrniejade777
    jrniejade777
  • May 30
  • 1 min read

Whether I’m shooting for ForeFlight or dreaming up a brand like Tynie, the real backbone of a strong visual identity is the asset library. Here’s what mine includes:


  • LUTs I’ve Created or Purchased

  • Fonts & Type Hierarchies

  • Custom B-Roll by Theme (aerial, romantic, techy, raw)

  • Logo Variations

  • Sound Design Libraries (Musicbed, Artlist, custom fx)

  • Style Guides with color palettes & usage rules


Having this system means faster turnarounds, more consistent storytelling, and making every project feel intentional. Good brands feel cohesive. Great ones feel inevitable.

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